Refinery Affiliate is a SaaS platform that delivers AI-powered insights for affiliate managers, helping teams optimize partner performance, streamline workflows, and make data-driven decisions.
I designed and built Refinery Affiliate’s first-ever website from the ground up in Webflow, delivering a complete launch experience within a one-month timeline. The site was designed to clearly communicate a sophisticated AI product while supporting demo-driven growth across multiple audience segments, including affiliate managers, agencies, and advertisers.
Refinery Affiliate launched without an existing website, leaving the product without a centralized platform to explain its value, differentiate in a crowded market, or support sales conversations. The platform surfaces over 150 AI-driven insights—spanning fraud detection, placement tracking, program health, and partnership discovery—which needed to be communicated clearly without overwhelming users. The challenge was to present a complex, data-heavy product in a way that felt approachable, educational, and action-oriented, while establishing credibility with experienced affiliate professionals.
I created a modular, content-forward Webflow site that balances product education with conversion-focused storytelling. The design pairs a bold, modern visual system with clean layouts, custom illustrations, and UI-driven visuals to help users understand how Refinery transforms data into action. Clear messaging hierarchy guides users from high-level value propositions into deeper feature explanations, supported by interactive components, embedded video, and expandable product sections. Audience-specific pathways, trust indicators, and prominent demo CTAs reinforce credibility and encourage engagement, while the CMS-driven structure allows the team to scale content, insights, and resources over time.
Established a polished, scalable digital presence that supports product education, sales enablement, and long-term growth.
Structured content to speak to affiliate managers, agencies, and advertisers without fragmenting the core product narrative.
Integrated demo CTAs, explainer video content, and deep feature pages to support both top-of-funnel discovery and sales conversations.
Browse the full website through dedicated desktop and mobile previews to experience the layout, flow, and interactions.
This work is presented for portfolio use only. All brand assets are the property of Refinery Affiliate. Assets shown includes both Refinery Affiliate–owned imagery and Icons8 licensed illustrations/iconography.
