Tammah is a luxury glamping brand in Jackson Hole, offering geodesic domes that blend upscale comfort with the raw beauty of Grand Tetons, located just four minutes away.
Tammah Jackson Hole is open year round. I worked closely with the CMO, senior marketing director, and property's general manager. When I joined the team, the brand consisted only of a logo and a color palette. Over the next two years, I developed the complete visual system—expanding the identity, designing marketing collateral, and creating content that reflects Tammah’s values of accessibility, immersion, and modern comfort.
Tammah faced the challenge of having a minimal brand foundation despite operating in an extremely competitive and visually driven travel market. With only a logo and basic colors in place, the brand lacked the tools needed to communicate its unique position as a luxury-yet-accessible glamping experience in Jackson Hole. This challenge was intensified by Tammah’s year-round operating model, which required the brand to connect with two completely different audiences: warm-weather adventurers and winter sports travelers. Without a cohesive visual identity or seasonal strategy, the brand struggled to tell a consistent story, differentiate itself, and clearly convey the guest experience across digital, print, and on-property touchpoints.
The solution was to build a comprehensive, flexible visual identity that could communicate Tammah’s core values while adapting seamlessly to its dramatically different seasonal audiences. I expanded the brand beyond its initial logo and colors, developing a full design system grounded in Tammah’s stunning photography and the natural landscape of Jackson Hole. This included establishing cohesive typography, iconography, layout systems, and seasonal creative variations that shifted imagery, tone, and color emphasis to stay relevant year-round. The resulting brand identity brought clarity, consistency, and emotional resonance across all touchpoints—from social content and paid ads to print materials and on-property guides—helping Tammah clearly articulate its luxury glamping experience and strengthen guest engagement in every season.
My work established a cohesive, professional identity that appeals to both adventure-driven and luxury-focused audiences. The visual system strengthened Tammah’s storytelling and clarified the guest experience, from emotional appeal to practical information. Brand materials such as the media kit and company profile supported PR and partnerships, while digital assets—social content, email graphics, and paid ads—directly contributed to bookings and brand visibility.
With only a logo and color palette to begin with, I built the brand’s visual voice around Tammah’s strong photography and the natural beauty of Jackson Hole.
Designing for print, email, web, and social required a consistent system, so I developed reusable components—icons, layouts, and color variations—to ensure cohesion across all mediums.
One of the biggest challenges in scaling the brand was marketing to two distinctly different audiences across summer and winter. Summer guests come for hiking, mountain biking, kayaking, fly fishing, and warm-weather exploration, while winter guests arrive for skiing, snowboarding, snowshoeing, and visiting the National Elk Refuge. I developed seasonal creative variations—tailored imagery, messaging, and color emphasis—that kept the brand consistent year-round while still feeling relevant and compelling to each audience.
This work is presented for portfolio use only. All brand assets and photography are the property of Tammah Jackson Hole. Photography shown includes Tammah Jackson Hole–owned imagery, licensed Adobe Stock photography, and Jackson Hole Media Gallery licensed imagery.
